I Think In Leiu Of Chipotle’s Threat To Remove Guacamole From Their Menu.. We Can All Agree That Global Warming Is A Real Threat To Everything We Love
NBC Connecticut –
Holy guacamole! Chipotle Mexican Grill fans will not be happy to hear what the company is considering.
According to the company’s SEC filing last month, the Mexican fast food chain could temporarily suspend sales of guacamole and some salsas due to an increase in food costs. The item was first noted by ThinkProgress.
The company says food and supply costs “escalated markedly” in 2013, and more increases are expected in 2014 for avocados, beef, dairy and chicken.
Freezing conditions, two years of drought and other weather volatility is blamed for the price increases.
But loyal Chipotle customers’ ears will prick up with this warning contained in the filing: “In the event of cost increases with respect to one or more of our raw ingredients, we may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost for the ingredients.”
The company admits that removing a product like guacamole, even temporarily, will affect “restaurant traffic and comparable restaurant sales, and could also have an adverse impact on our brand.”
Chipotle touts its commitment to organic, local, and sustainable farming practices for its ingredients, and claims to only use local produce grown on farms within 350 miles of the restaurants where it will be served.
The company is also on the record in blaming climate change for unpredictable weather conditions affecting crops.
Hey, let me teach you a quick lesson on supply and demand… when the price of avocados rises markedly because climate change, and unpredictable weather patterns, affect avocado crops.. leaving us with ruined avocados or very few avocados all together… the price of guacamole will rise. Cause and effect. Plain and simple.
Right now, Chipotle is saying “Well, maybe we just get rid of guacamole all together.. and while we’re at it maybe we hack one or more of our delicious salsas.” “Prices are soaring through the roof.” “We can’t afford to provide our customers with these ingredients anymore.” Well I can’t just stand by on the sidelines and let this happen. Can you live without guacamole? Yeah, sure you can.. you don’t need guacamole to survive. But do you want to live without it? No absolutely not. Don’t put me in a glass case of emotion. Don’t do it. I’d say it’s about time everyone comes to terms with the fact that “Global Warming” and “Climate Change” are as real as can be.. and are actively coming after the things we love. They are taking are ice, drowning polar bears, raising our sea levels, causing super storms, and DAMNIT our avocado crops are next!